What Makes Big Sister Different?
Protecting Children | Empowering Parents | Your Digital Guardian
Big Sister is the only app that balances high safety coverage and privacy for your child.
It is the only app to automate danger detection. We have a patent pending “danger algorithm” powered by AI, which has encoded child safety advice so you have child safety expertise on your side for keeping your children safe, without having to look through their phones.
How Does Big Sister Stack up versus others?
| The Brand | Respects Privacy | Safety Coverage | Automating Expert Danger Detection |
|---|---|---|---|
| Big Sister | Respected | High Safety Coverage | Yes |
| Bark | No- Conversations seen by parents | Medium | No |
| Parent Shield | No- Conversations seen and recorded by parents | Medium | No |
| Family Link | Respected- time on apps only | Very Low | No |
| Life360 | Medium- parent view is limited to location | Low | No |
The table shows that Big Sister is the only app which has automated expert danger detection. It is the only app with high safety coverage that also doesn’t compromise the child’s privacy.
What’s covered
| The Brand | Coerced Online Abuse | Oversexualisation | Extortion | Bullying | Extreme Content | Crime | Health and Wellbeing | Unusual locations |
|---|---|---|---|---|---|---|---|---|
| Big Sister | Covered | Covered | Covered | Covered | Covered | Covered | Covered | Covered |
| Bark | Covered | Partial | Not Covered | Partial | Not Covered | Not Covered | Partial | Covered |
| Parent Shield | Partial | Partial | Partial | Not Covered | Not Covered | Partial | Partial | Partial |
| Family Link | Not Covered | Partial | Not Covered | Not Covered | Not Covered | Not Covered | Partial | Partial |
| Life360 | Not Covered | Not Covered | Not Covered | Not Covered | Not Covered | Not Covered | Not Covered | Covered |
Big Sister covers the categories of dangers that a child can face online. Other apps are patchy or too focused on “easy” fixes, such as time on apps, which could indicate an unhealthy addiction to the device.