Grooming

This category highlights if your child might be being groomed.

Grooming leads to dangers that are in the other categories. However, interacting with coercive messages and in manipulative environments a child will experience dangers that normalise unhealthy relationships.

Also includes:

  • Typical pattern of grooming

  • Message chains across platforms and apps

  • Coercive and manipulative language

    • More than 7,000 Sexual Communication with a Child offences were recorded by police last year (2023/24) – up 89% since 2017/18 when the offence first came into force.

    • Almost half of offences were on Snapchat (48%), where a means of communication was known.

    • Most grooming cases (81%) take place against girls while primary school children are also being targeted by offenders.

    • Source: NSPCC

  • The pattern of grooming is programmed into the app.

    At each stage the app will flag to the users but it also builds the escalating patterns into a chain of events which is detected. This means the cumulative effect of grooming and the cross platform nature can be detected.

  • If you are affected by grooming or suspect you might be contact childline or your trusted adult.

Image to represent grooming
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